Page Promote
"Page Promote" promotion is done to increase likes and followers on Facebook page. This ad can be created using images or videos and text.
Post Boost(Message)
This promotion is done by preparing the post while creating the ad from Facebook page post or ad manager. Messenger and WhatsApp options can be selected while creating an ad, so only messages from customers will come from this ad. So it is called Message Ad. This ad is usually for the purpose of selling products or services by talking directly to the customer through messages.
Post Boost(Engagement)
Similar to message ads, this ad can be created either through a Facebook page or through the ad manager, but the purpose is different. Through this ad, a lot of likes, shares and comments increase on the post, so this ad is usually made for the purpose of branding, awareness, etc., in addition to introducing the local brand to people. You will get more reach from this ads.
Carousel Ads
The carousel format allows you to display 2 or more images and/or videos within a single ad. Each image or video can have its own headline, description, link, and call to action. Users can swipe on their mobile devices or click arrows on their computer screens to navigate through the carousel.
Website Purchase Ads
The website purchase ad on Facebook optimizes for online sales by targeting people who are most likely to buy your product or service. It utilizes data from the Meta Pixel to identify potential customers who have already taken specific actions on your website, such as viewing a product or entering payment information.
Video Views Ads
With a Facebook video views campaign, you can advertise pre-made commercials or videos, create slideshows with multiple images, and enhance them with various features like color, text, effects, stickers, and royalty-free music to make them more engaging.
Lead Generation Ads
Lead ads assist individuals interested in your products and services in signing up to receive the latest updates from your business. Meta technologies streamline the process, particularly on mobile devices, by providing instant forms pre-filled with their contact information.
Website Visitor Ads
The website visitors ad enables you to promote a specific URL from your Facebook Page. If you're aiming to boost traffic to your website, this ad targets individuals who may click on the link, effectively raising awareness of a particular web page.
Event Ads
After creating an event, you can use an event ad to promote it, driving attendance and boosting ticket sales. Event ads serve multiple purposes: increasing awareness of your event and allowing your audience to learn about your upcoming event.
App Promotion Ads
App promotion ads enable you to promote your app across Facebook, Instagram, and the Meta Audience Network. You can create these ads with the app promotion objective from Meta Ads Manager. Note that although this objective used to be called app installs, it now goes by the name app promotion. However, its functionality remains the same as you're accustomed to.
